Web Marketing

Val Marketing is a web marketing service located in Carbondale, Pennsylvania. We offer personalized service unlike those companies who advertise via email or solicite by telephone. We specialize in website optimization and web marketing for your business to achieve better natural search rankings (the free listings) primarily in Google, but also in Yahoo and Bing as a byproduct of Google optimization.

Why Web Marketing?

A high ranking in the major search engines equates to free advertising for your company or business. If your business runs a Google Adwords campaign, (paying for internet ads) a highly ranked natural search listing will actually save you advertising expense by reducing the amount of paid clicks naturally. This is ther primary reason why web marketing is a valuable tool.

We do not build websites from the ground up, instead we optimize your existing site and offer marketing advice to maximum performance in the search engines.This includes html error reduction or elimination, re-organization of current pages contained within your site, the suggestion of new pages and content designed to perform well in the search engines.

We do not provide any linking type strategies but can offer suggestions to grow your network of legitimate linking from related sites. This can have a positive affect on your website's overall appeal to the search engines if done properly and without violating the terms of service for any of the major search engines.

Where do we begin?

We begin with market research, in other words, determining a reasonable search term to target based on your application. Once we have agreed on this term, we begin to edit your existing website.

On average, we can spend several hours performing this critical process. As you will see from our current pricing, the inital payment of 20% of the agreed amount is non-refundable. This is due at the start of the process and is justified by the amount of time dedicated specifically to your website.

Website optimization is not an exact science and due to changes in the search algorithms (sometimes on a daily or weekly basis) which we have no control. Sometimes a successful marketing process can take more than 120 days, and though unlikely, sometimes we are unable to achieve first page results due to overwhelming competition or other reasons beyond our control.

Web marketing is an ongoing process. There is no such thing a "set it and forget it" on the fast moving internet. Read on and learn more about the marketing industry in general before making a decision regarding your website and business promotion. Learn more about the most popular marketing techniques in 2023.

The History of Marketing

Marketing research dates back to biblical times by most estimates, The exact date is open for discussion, but regardless of its exact inception, it is a concept constantly evolving throughout the centuries. Even the wall art in caves can be considered marketing but that's a bit of a stretch...

As much as 48% of what you pay for a product goes into the marketing, this is a remarkable statistic that really puts this industry into perspective. Marketing is and always has been a combination of qualitative and quantiative research. Qualitative research involves the people, or the customers, their habits, proferences, choices, etc. Quantitative research involves head count marketing, for example how many customers in a particular area or maybe how many units each customer will buy. Most good marketers will combine these two concepts for a hybrid quantiiative and qualitative approach. A skilled marketer will obtain and analyze data to build a marketing package for a product or service. Orderly and analytical research makes for an effective marketer, now, in recent history, and far into the future.

Nice examples of recent, and recent past marketing exploits include radio advertising. Vintage radio jingles were quite effective as were sponsored radio shows with radio celebrities spewing slogans and endorsements. These were followed, of course, by the TV commercial which has earned its place in marketing folklore. The billboard, another staple of advertising and marketing is also synonamous with the industry. Magazine and newspaer ads are similar successful marketing strategies. This industry is evolving faster than ever thanks to the wonderful internet. Ads, ads, and more ads fill your screen, regardless of electronic device, arriving there through various means of technological marketing. Location tracking, user habits, click counts, screen zooming, everything you do is monitored for reasons of product and service marketing.

Who does this marketing stuff anyway? Some of of most effective marketers focused their years of higher education mastering economics, socialology, human phsychology, and mathematical statistics. Although it may seem simple on the surface, effective marketing is a complex process. Nowadays software developers and programmers are becoming the new marketing experts. This industry is evolving faster now than ever in marketing history.

About Val Marketing...

We are a small business located in Carbondale, Pennsylvania primarily serving other small businesses in Northeastern PA with personalized service.